I'm fortunate to work with many good online livestock sale auctions and sale management groups that will host your sale online for you, but let me tell you why you still need a website of your own for your livestock sale.
As you know, it takes a lot of hard work to drive potential customers to your sale. You spend countless hours working on social media and an increasing amount of money on print ads. If you are sending all of that traffic to a sale site, you miss out on so much information that your customers need you to see; information like what animals and traits are most important or how they prefer to receive their information via email, print catalogs or text. If you drive customers to YOUR site, you can serve them by reacting to the information they are giving you.
Every site visitor matters. That's why knowing how many people visit your site, when they visit and possibly from what locations can impact how you spend your marketing dollars. If you have a new ad drop, you can zero in on the days after that ad to see how your web traffic correlated. Wouldn't it be nice to know if your ad is working in real time?
Have you ever wandered onto a website and found something you liked, but then forgot how to get back to it when you really needed it? It happens all the time. How much money do you leave on the table at sale day because you can't reach out and remind those people who may have seen your sale but forgot to come back and bid? Or you don't include them in communications the next year. It's imperative that you have a way for them to connect with you and stay in touch if they are interested. Every visitor is important.
After 14 years of livestock marketing, buying a few bulls and raising a few bulls myself, I know what makes a good bull sale website and I have it put together in one, nice, neat, package that will serve you for years to come. Come check it out!
Remember, a good website shouldn't cost you money, it should make you money.
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